Let’s Reach, Friends

“For me, the huge hurdle we face is, ‘seems out of reach.’ In cultures and economies with rapid change there are huge opportunities, but too many people talk themselves out of reaching, aren’t thirsty enough to take a leap.” – Seth Godin in his recent post, The Meritocracy Trap 
I recently started following Seth Godin’s blog and these words spoke directly to where I’m at today. I currently have nine tabs open on my computer and so many ideas teeming around in my brain. 2015 is nine days away and I have lots of goals and ideas for the year ahead. There are opportunities that I hope to have and work that I plan to accomplish. There were many times this year where I could have rolled up my sleeves and found growth from the tasks before me, but I was often too discouraged by the size of them to begin.

When we are overwhelmed by tasks and projects that seem daunting, it can be quite easy to get stuck where we are. When we are stuck, we can get comfortable there and inadvertently set our dreams up on a shelf. As time passes, dust can accumulate on those dreams and they become difficult to see, or worse, we forget that they are there. Instead, let’s face the seemingly daunting tasks and see them for what they really are. Seth’s words put this into perspective for me: if you are thirsty enough for something, you will take the leap. You will stop talking yourself out of reaching.

Let’s reach, friends.


Inspired By: Birchbox

I have a deep appreciation for good design. I created this Branding Done Well series in an effort to expand my creative horizons and glean wisdom on the process of branding.  I hope this series will benefit both designers and business owners alike, inspiring them to develop a strong brand and great design to support it.

Source: Red Antler

Birchbox is a company that offers a monthly subscription service of premium beauty samples delivered straight to your doorstep in a pretty and polished package. Combining whimsical lettering with bold simplicity, I find their branding and graphics to be swoon-worthy.

Birchbox launched a brand refresh in mid 2013, nearly three years after the company was first established.  In this blog post, Jess Williams, the creative director of Birchbox, shared that the reasons behind the rebrand were to:

  • enhance that Birchbox feeling
  • help strengthen all our core elements
  • create a united vision

Further, she said, “We wanted to bring our look up to speed with our brand, and to reflect everything we stand for: discovery, fun, authenticity, and an unwavering commitment to our customers. For those design nerds out there (hi friends!), you’ll see typography mixing, saturated pops of color, collaged graphics, bold patterns, quirky icons, and lifestyle photography that all embrace this new direction.”

Source: Red Antler

Designers and business-owners alike can appreciate that approach. I believe that a brand should be a consistent reflection of a product and the mission behind it. Birchbox does this very well. The combination of colors, patterns, and type are eye-catching, with each element complementing the others. The branding design was done by Red Antler, a branding company based out of Brooklyn, New York. “Birchbox is all about delivering high touch experiences, so we built patterns and textures that highlight the brand’s richness and tactility,” they explained here. Further, “We created a set of icons and patterns that bring to life the brand’s whimsical and fun-filled personality.”

Source: Red Antler

At first glance, you might think that their design has a lot going on. What makes it great is the versatility of the elements, translating well through their market. This is important because Birchbox operates out of the United States, France, Spain, and the United Kingdom, serving both men and women. The icons lend themselves to working well with their diverse collection of products, the type is neat and interesting, and the colors are fresh. Armin of the Brand New blog reviewed the brand and shared his thoughts here, saying “The visual language and the secondary marks are what gives this redesign life and a consistent voice. The patterns and icons are nothing revolutionary on their own but together they help establish a fun, almost giddy aesthetic for Birchbox.”


Birchbox Blog | Red Antler | Brand New | Birchbox Creative Team


Weekly Wedding Favorites No. 5

Every Sunday morning, I share tidbits and treasures of wedding goodness that I enjoy. This week I added some new resources to my daily reading list and I am surely feeling inspired!
Photography: Katie Stoops Photography - katiestoops.com  Read More: http://www.stylemepretty.com/2014/12/16/romantic-southern-cottage-wedding/

Photo by Katie Stoops Photography via Style Me Pretty

It was difficult to choose just one photo from this Virginia cottage wedding, as I really liked the soft pink details and the charming venue. Ultimately, I couldn’t resist sharing this photo that captures the Southern tradition of burying the bourbon.

Source: Snippet & Ink

Photo by Caught the Light via Snippet and Ink

These darling embroidery pieces are such a sweet detail for either a ceremony or a reception. Additionally, they can double as a special decoration for the newlywed home.

Photography: Our Labor Of Love  - ourlaboroflove.com  Read More: http://www.stylemepretty.com/2014/12/17/romantic-marthas-vineyard-wedding/

Photo by Our Labor of Love via Style Me Pretty

Combining my love for maps and neutrals, this piece makes a lovely addition to a stationery suite.

Photography: Jesse Leake  - jesseleake.com  Read More: http://www.stylemepretty.com/2014/12/18/elegant-navy-and-grey-summer-wedding/

This place setting is simple with its striped napkin and combination of soft peonies and hydrangeas. This picture of the bride and groom is adorable, too:

Photography: Jesse Leake  - jesseleake.com  Read More: http://www.stylemepretty.com/2014/12/18/elegant-navy-and-grey-summer-wedding/

Both photos by Jesse Leake via Style Me Pretty

Photography: Ruth Eileen - rutheileenphotography.com  Read More: http://www.stylemepretty.com/2014/12/19/mount-hope-farm-wedding-2/

Photo by Ruth Eileen Photography via Style Me Pretty

This was captured by my sweet friend, Ruthie. During my first day as her assistant, I got to pore over images from this Rhode Island wedding. Naturally, it has merited a special place in my heart.

Source: Wedding Chicks

Photo by Michelle Boyd Photography via Wedding Chicks

This is a charming combination for groomsmen.

Hey Gorgeous Events

Photo by Love, The Nelsons via Hey Gorgeous

The story behind this wedding is so sweet and Rhiannon did a wonderful job with the special details. The monogram bouquet ribbons are my favorite.

 Southern Weddings Magazine

Both photos by Watson Studios via Southern Weddings

Milk bottles and mini pies are charming and sure to please any gathering of loved ones. This would be suitable for my dream barn wedding.

Source: Snippet & Ink

Photo by Jeremy Harwell via Snippet and Ink

This is such a fun way for a couple to ride from ceremony to reception or make their exit at the end of the celebration.


My first four wedding favorites posts can be found here:

 November 21November 30December 7, December 14.

My Pinterest account that is dedicated entirely to wedding goodness can be found here.