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Art + Design

November 24, 2015

Branding: Lex + BD Designs

Alexis and Bryan Dwyer are two of the most genuine, passionate, down-to-earth people I have ever met. Born from the natural fit of Alexis’s eye for design and Bryan’s enjoyment of creating, Lex + BD Designs is a brand that offers unique soldered glasswork to make your life and home more relaxing and fun. Inspired by plants and the nature of New England, Lex + BD Designs purposes to be good stewards of the earth through incorporating sustainability into their designs and curating materials from secondhand sources. Their brand is a blend of classic methods and new designs, a combination that brings quality craftsmanship to your spaces to make them a place you love to be.

I was honored and humbled when this sweet couple reached out to discuss hiring me for branding their business towards the end of this past summer. I knew I wanted to take a leap of faith and be brave with my first-ever branding project, and I was really grateful to have such amazing clients to work with for my inaugural brand design. Even though it was unchartered territory for me, I trusted that God would stir up creativity within me as I worked as long as I held my hands open to Him in it and left plenty of room for Him to form new ideas. He was so faithful in guiding each step of this project! At times it felt as though His hand was guiding my paintbrush.

We hit the ground running in late August with a client meeting, lettering sketches, and a brand proposal that ultimately took shape into the visual identity of their business. The Dwyers are both innovative and creative people who knew from the start that they wanted their brand to be a reflection of the things most dear to their hearts, including Alexis’s Florida roots. One of the most prominent ways I incorporated this was by establishing a strong color palette before introducing any color into the logo. When we had solidified the swatches that best suited their brand, the orange graphic element came to life and felt right at home as it was placed into their lettered logo.

I don’t think it was any coincidence that this project wrapped up the day before I left for my family vacation in October. With a tropical smoothie in hand and my fall favorites playing on Spotify, I put the finishing touches on their collateral files and sent them to print. It was perfect timing to share in that excitement with the Dwyers before unplugging for a week. When I returned home, the first thing I did was open the box of business cards that had arrived from the printer while I was away. Y’all, I don’t think we could be more excited with how it all turned out. I am grateful to have had clients who appreciate custom lettering and hand-painted elements as much as I do. As a designer, I am passionate about stepping outside of the commonly-used aspects of branding design and believe that putting pen to paper helps to build a brand that is as unique, homegrown, and well-suited for a business as the creative minds behind it. Thank you Alexis and Bryan for including me on this adventure of yours! It has been an honor to work with you. 🙂


Link arms with Lex + BD Designs on Facebook and shop their designs on Etsy.

To learn more about my branding offerings and pricing, let’s connect!

Product Photo in Style Guide: Photos from Elyse

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